How a promotional agency can assist your business

Promoting your business should really be one of the things at the forefront of your businesses collective mindset. This is how you effectively grow and sustain a business and many a good idea throughout the history of business has been thwarted by lack of effective promotion and marketing.

While many avenues of promotion must be explored, much of today’s focus is on the digital side of the spectrum, with offline avenues having been neglected in recent years, to help you acquire these companies you may want to consider using a promotional agency to help you achieve this in a structured and linear fashion. Let’s take a look at just a few of the things that these companies can offer assistance with.

Expo and Trade Shows

Promotional agencies can help you take charge of an upcoming expo or other events that you and your business are planning to attend. Being experienced in these kinds of events they are perfectly situated to advise on what exactly you should be doing at the event, who you should be talking to and can also provide talented and varied kinds of promotional staff to help attract people over to your stall.


These staff can be anything from models to a bodybuilder, fire jugglers to mimes. If it’s interesting enough to watch and is captivating then they are likely to have someone who does it on their books. These kinds of staff are great for interacting with your audience and crowds attract more people and those people will all be seeing your promotional t-shirt on these people and associate their performance with your business.

Street Canvasing

Obviously, if you intend to have a promotional canvassing campaign in a busy area like the high street or the CBD of your city or town then you’re going to need the right permissions from your local authority, however, once you have this then you can really get creative about your face to face promotion.


You can consider commissioning some promotional staff to help you give out samples of your product, or distribute leaflets detailing your service and even get them to perform on a small podium.

With the range of performers available it won’t be hard to find some who fit your businesses industry and your company’s overall attitude and tone.

Consider having a singer or a high energy dance troupe to really get heads turning and eyes on your business, or consider having a magician or animal handler for a location or service frequented by children, try and get creative as possible and remember that if you think of it, somebody else has e several times over.

Thank you for reading, if you are considering starting an offline promotional campaign then you may want to consider seeing what good promotional agencies can do and have done in the past for businesses just like yours.

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